Every two years, John Knox Village conducts an engagement survey to guage the level of satisfaction and commitment of our associates. Because our associate communication philosophy centers around transparency, we make a point of sharing the Village-wide results with all associates. Associates will attend additional meetings where they will hear the results specific to their departments, but we believe it's important for them to see the big picture before they delve into the details.

• I sent this e-mail to all associates to kick off the engagement survey results presentations. The survey promotion theme was “Speak Up!” in an orange circle. I modified the theme for the follow-up stages to “You Spoke, We Listened.”

Before communications went out to the entire associate base, a presentation was made to the Leadership team and we sent a packet of talking points to each Village Leader, to ensure that a consistent message was delivered across the organization. I wrote the following pieces (except for the cover e-mail) of that communication packet:

• Leadership Talking Points cover e-mail
• Leadership Talking Points
• Follow-Up Expectations and Timeline
• Responding Positively to Suggestions

Onboarding: Employment Branding

One of our focuses this year has been on ensuring that we convey consistent messages and a consistent impression of the employment culture at John Knox Village, from their first impressions through our recruitment materials through the orientation process and then becoming an associate at John Knox Village.

This brochure is used by our recruiters at job fairs and other events.

Attracting New Applicants through Facebook

The average Facebook user is a woman somewhere between age 35 and 55 - just the audience we'd like to attract to work in the Village Care Center. Women (or men, but usually women) who've worked in a hospital setting and see the value in building longer-term relationships with their patients and family members. People who wish they could see the outcomes of their treatments. And people who like the idea of a regular and predictable work schedule so they can actually PLAN their lives outside of work. It's also a forum that allows us to have a little fun with our job postings!

Keeping Our Associates Informed and Engaged

In an organization made up of multiple business units and with offices scattered on and off of a 400+ acre campus, it's not easy to help everyone stay grounded and understand where they fit in to the big picture. Our weekly e-newsletter helps supervisors keep their team informed, engaged in the work they do, and committed to the older adults we serve every day.
e-Connections 09-21-12

Nursing recruitment ad

Keeping a 430-bed long-term care center fully staffed is no easy task. To draw the attention of potential applicants for CNA, CMT, RN and LPN positions, we hold quarterly "Interview Days." Applicants can come in on a specified day and be guaranteed a face-to-face meeting with someone from human resources. We get the word out through multiple channels: print publications, corporate website, corporate Facebook page, internal communications, local news channels, etc.
Here's our latest print ad.

Portfolio - 2012 Benefits Enrollment Guide for John Knox Village

JKV 2012 Benefits Enrollment Guide
2011 Guide: Outside Cover   Interior
2012 Guide (sorry - I'm working to correct some technical difficulties!)
This was a huge project last year. I decided it was time to completely re-design our matrials and combine them into one easy-to-read, comprehensive booklet, rather than a folder with 18 loose sheets of paper. A much more professional-looking presentation for our not-for-profit organization.

Work Samples: John Knox Village's CareerBuilder Page

• I coordinated the custom branding skins for John Knox Village's CareerBuilder pages. Here's one example from a current job posting. I'll try to find a permanent link to the skin that isn't tied to a particular opening that might expire. Stay posted!
• I was also responsible for writing the script for this recruitment video
  that appears on all of our job postings.