What I Can Do for You
When you strip away all the flashy pictures and edgy design, what remain are words. Words capture attention. Arouse curiosity. Influence decisions. Sell products. Good writing ought to do more than fill a page. Great copywriting informs, influences, and moves people to action.
Before the writing begins, we need the plan. What messages do we need to communicate? Who are our audiences? How will that message change from one audience to the next? What are our objectives? What tools will we use to communicate? How will we measure our success?
I can help your business succeed by:
- Getting the right message to the right people, using the right media and methods.
- Writing clearly and concisely, with a goal in mind.
- Communicating consistently – re-crafting the appropriate key messages for each of your audiences, using a variety of media tools, to give a cohesive and confident voice to your business.
- Setting specific business goals and measuring the effects of your communications to gauge their effectiveness.
AREAS OF EXPERTISE I WRITE
- Strategic communication planning - Employee communications
- Writing, planning & project management - e-Newsletters
- Employee communications - Benefits enrollment and
- News releases & media kits communications materials
- Corporate communications - Annual repports
- Health promotion & wellness communications - Brochures & collateral
- Employee communications publications
- Advertising copywriting - Website content
- Special event planning & promotion - What else do you need written?
- Crisis communications
