Portfolio - Benefits Enrollment Materials

John Knox Village associates range in age from 17 to 79. We put together a benefits package that's robust enough to benefit our associates no matter what age or stage of life they're in. But that means there is a lot of information to communicate within about two weeks, during open enrollment.
This summary document was essentially a folder which held a variety of more detailed inserts explaining each benefit and how to enroll.
Enrollment Guide 2011 1
Enrollment Guide 2011 2

Portfolio - Weekly e-newsletter "e-Connections"

John Knox Village has more than 1,000 associates working in scattered locations around our 400+ acre campus. Some work during traditional business hours, others work shifts covering 24/7 operations. Getting information out each week that's relevant to everyone - restaurant workers, nurses, grounds, adminstration, public safety, and more, is no small feat. Our goal is to make sure everyone understand how their work makes the Village successful.
10-14-11 e-Conn
08-26-11 e-Conn

Portfolio - John Knox Village Annual Report

This is the fifth year that I've written the annual report for John Knox Village, one of the nation's largest continuing care retirement communities. What started as a 4-page publication printed on index stock with eight small photos has evolved into a full-fledged annual report that fully illustrates the fulfillment that residents and associates gain from being a part of Village life.

     I'm especially proud of the way this one brings together the business of what we do and the heart of what we do.

2011 JKV Annual Report

I Can Help Your Business Succeed

What I Can Do for You

     When you strip away all the flashy pictures and edgy design, what remain are words. Words capture attention. Arouse curiosity. Influence decisions. Sell products. Good writing ought to do more than fill a page. Great copywriting informs, influences, and moves people to action.  

     Before the writing begins, we need the plan. What messages do we need to communicate? Who are our audiences? How will that message change from one audience to the next? What are our objectives? What tools will we use to communicate? How will we measure our success?  

I can help your business succeed by:

• Getting the right message to the right people, using the right media and methods.
• Writing clearly and concisely, with a goal in mind.
• Communicating consistently – re-crafting the appropriate key messages for each of your audiences, using a variety of media tools, to give a cohesive and confident voice to your business.
• Setting specific business goals and measuring the effects of your communications to gauge their effectiveness.

AREAS OF EXPERTISE                              I WRITE

- Strategic communication planning                                - Employee communications

- Writing, planning & project management             - e-Newsletters

- Employee communications                                - Benefits enrollment and

- News releases & media kits                                   communications materials

- Corporate communications                                - Annual repports

- Health promotion & wellness communications     - Brochures & collateral

- Employee communications                                   publications

- Advertising copywriting                                      - Website content

- Special event planning & promotion                              - What else do you need written?

- Crisis communications